渣打银行

    面临挑战：
    渣打”两个字是其英文全称中“Chartered”这个单词的音译，它意为“受特许的；领有执照的”。在中文中，出于历史和习惯，我们一般称呼该银行为渣打银行(Chartered Bank)。中国金融市场的逐步开放,为外资银行提供了越来越广阔的发展空间。渣打银行找到先知，希望借助先知优秀的品牌整合设计平台，促使其品牌形象得到全面升级，从而在中国市场竞争中处于有利地位。

    Challenges:
    The Chinese name is a transliteration of its English name of "Chartered", it means "chartered; licensed." In Chinese, for the sake of history and habits, we generally call the bank Standard Chartered Bank (Chartered Bank). The gradual opening of China's financial markets for foreign banks provides a more broad space for development. Standard Chartered Bank hoped to promote its brand image on Wevin’s excellent brand integrated design platform which has fully upgraded the Standard Chartered brand, thus made it in an advantageous position in the Chinese market competition.

    解决方案：
    先知中国思翰教授应邀为渣打银行进行文化培训，思翰教授在品牌检查与评估、品牌战略创新、品牌空间设计以及企业文化塑建等方面进行了严谨而系统的分析与论述。其中，如何使渣打银行文化悠久深厚的历史文化转化为现代商业银行品牌竞争优势，成为思翰教授讲解的亮点。渣打员工在精彩培训中也进一步了解到个体如何使才能在企业发展中扮演更加重要的角色。让员工“光芒四射”，企业品牌才能富有活力，品牌形象的升级才能获得内在动力。

    Solution:
    Professor Sihan was invited to do Chinese cultural training courses for Standard Chartered Bank, Professor Sihan did the brand inspection and assessment on in vative brand strategy, brand and corporate culture space design construction and so on. Among them, Professor Sihan highlighted the key factors to turn profound culture of Standard Chartered Bank history and culture into a modern commercial banking brand competitive advantage. The course also included how individuals play a more important role in the enterprise development, which made the corporation and the brand more energetic.