凯德丰
凯德丰作为一个公司名称包含了非常丰富的寓意，“凯”代表着胜利，“德”是企业品质的一种保证、一种承诺
- 强大词语,降低传播营销成本
- 强大名称,带来效益的品牌资产
- 专注命名定位,命名行业标杆
- 360全胜命名法,成就强大品牌
项目背景：
随着科学技术的发展和社会生产力的进步，信息——咨询产业得到发展，近一、二十年来，西方不少国家咨询业已成为国民经济中一个举足轻重的部门。如美国每年咨询营业额达300亿美元，法国和英国在国外开展咨询的业务收入，约分别占本国出口总额的8％一9％，至于委托方的直接受益和给社会带来的效益，绝不能用简单的增收或节支来衡量。信息在少数发达国家已成为更大的产业部门，已被称为“第四产业”。美、英1972年的信息产业收入在国民经济生产总值中，分别占该地区的49．52％和32．9％。此外，日本一批大银行，综合商社的电脑库，纷纷建立数据库系统，至于1974年全国登记的数据库，就有1200多个，投资咨询已变成为一个产业，具有其独特的、可以交换并实现其价值或价格的产品，以及获得盈利、缴纳税金的企业特征。
Project background:
With the development of science and tech logy and the progress of social productivity, the unprecedented development of information consulting industry.In two decades, many western countries consulting industry has become a decisive department in the sector of national eco my. Like America, the consulting fees will reach 30 billion dollars, the fees in France and England counts for 8%-9% of their exporting volume.Information has become the largest industrial sector in a few developed countries, which has been called "the fourth industry". In 1972, the British American information industry revenue in GDP, respectively, in the region of 49.52% and 32.9%. In addition, a group of Japanese banks, comprehensive company's computer database, have established the database system, the 1974 national registration database, there are more than 1200 months, investment consulting has become an industry, has its unique, can realize the value or price of the product and exchange, and gain profit, pay taxes enterprise features.
面临挑战：
作为投资咨询公司，帮助客户获得利益是更重要的，所以对于投资咨询公司来说，良好的信用是非常重要的；另外，一次投资赚不赚钱，还要看投资公司的眼光如何，只有够专业、眼光独到的投资公司才能在瞬息万变的资本市场里乘风破浪。目前投资咨询业已冲破国界，逐渐发展到国际化的性合作咨询，因此，必须从我国国情出发，加强与海外投资咨询机构的合作和联系，大力开拓海外投资咨询市场，按照国际惯例，尽快与国际投资咨询业接轨。
如何从名字和形象视觉上让客户感受到公司的专业实力和诚信经营成为先知团队面临的更大问题。
Facing the challenge:
As an investment consulting company, helping customers to obtain the interest is the most important, so the investment consulting company, good credit is very important; in addition, an investment make money or t, depends on how the investment company's vision, only professional, unique visioned investment company can ride the wind and waves in the capital market which varying from minute to minute. The current investment consulting industry has broken through the national boundaries, to the progressive development of global cooperation consultation, internationalization. Therefore, we must proceed from the national conditions of our country, strengthen the cooperation and contact with overseas investment consulting institutions, and vigorously develop the overseas investment consulting market, according to the international practice, quickly connected with international investment consulting industry standards.
How to let the customer feel professional strength and integrity management from the name has become the biggest problem Wevin facing .
解决方案：
为了给客户投资的信心，让客户感受到我们的专业高度，先知命名团队和设计团队共同讨论，通过大量的调研数据和对消费者心理学的深入了解，更终设计了5个方案。通过不断的比稿和反复的推敲，“东塔”脱颖而出。东塔二字即能体现专业高度，又能在形象上有很鲜明的联想，对LOGO、VI、SI设计来说都能有非常高的辨识度。
Solutions:
In order to give customers the confidence to invest, to allow customers to feel our professional level, Wevin team discussed together, through a large amount of investigation data and in-depth understanding of consumer psychology, they finally designed 5 schemes. Through continuous comparing and repeated scrutiny, "Dong Ta” showing itself. “Dong Ta” two words that can reflect the professional level, also can have very distinct association in the image, the LOGO, VI, SI design can have a very high degree of recognition.
如何降低营销传播成本，累计品牌资产，打造品牌竞争力
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