三孚硅业

面临挑战：
       作为新能源之一的光伏发电也正在迅速发展，因此市场对多晶硅的需求正日益增长。下一步，公司将紧紧围绕“产业升级、上市融资、节能降耗”三大任务，以保效益、促发展为主题，以产业结构调整、产品结构优化为主线，实施差异化精品战略，提高产品专业化、精品化、特色化水平。由低端产品主导的规模效益型向高端精品主导的集约效益型转变；由单一产业结构向产品多元化战略转变；由粗放经营型向精细管理型转变，促进企业转型升级和可持续健康发展。先知团队更大的任务就是整合这些信息，为公司设计一个统一、有力度、有辨识度的整体形象。

Facing the challenge:
      The photovoltaic power as a new energy resource is rapidly developped, therfore the demands of  polycrystalline silicon is being rapidly increased. The company is surrounded with “industry upgrading, go to public, merging, energy conservation and low cost ”,with the implementation of quality strategy to improve the poor dissimilation, the specialization of the products, quality and characteristic level. Transformation of intensive effective scale benefit type dominated by the low-end products to high-end products LED; change from single industrial structure to product diversification strategy; change from extensive management to fine management, promote the transformation and upgrading of enterprises and sustainable development. The Wevin team’s biggest task is to integrate this information, for the company to design a uniform, power, the whole image recognition. The Wewin team's biggest task is to integrate all these information to design a uniform, power and a re cognitive whole image for the company .

解决方案：
       “三”在汉语里常用作“多”的意思，“孚”是信用。“三孚”两个简单至极的单体字，这个名字非常容易被记住。在国际上，石油巨头“美孚”就是更好的例证，简单大气且不失国际范。这个名字是先知命名对公司理念的精准提炼，对于硅业这样的化工企业来说是一个的好名字。要想匹配这一个名字，对设计的要求就非常的高。先知设计团队内部进行了大量的讨论和设计，通过不断的对比，确定了以圆形、弧形、多边形为主的LOGO，LOGO简洁，可辨识度高，同时元素的应用非常贴合行业属性。

Solutions：
       "San" in Chinese is often used as "more", "Fu" is credit. "San Fu", two exceedingly simple single word made this name is very likely to be remembered. In the international oil giants, "Mei Fu"(Mobil) is the best example, simple atmospheric and with the international sense. This is the  accurate extraction of the company philosophy that Wevin concluded, is a rare good name for silicon industry such chemical enterprises. To match the name, the design requirements is very high. The Wevin design team  discussed and designed a lot, after conduction, we determined the circular, arc, polygon based LOGO, the LOGO is simple, identifiable degree high, at the same time, elements of the application is very attached to the property industry.