吉美家政

洞见：
       先知命名团队通过与品牌创始人的多次讨论以及对品牌理念，目标受众等多方面的深入分析解读，认为本次工作的重点应更加关注精神层面的品牌和受众诉求，并给该品牌定位于给客户创造的全新的环境及体验上，因此，先知命名团队把命名重点聚焦在中国文化及新时代中国人的生活方式上，并希望能找到一个新生活的代名词。

Insight:
       The Wewin named team through many discussions and founder of the brand and the brand concept, in-depth analysis of the interpretation of the target audience and so on, that the focus of this work should pay more attention to the brand of the spirit level and audience appeal, and gave the brand positioning to give customers a new experience to build environment and, therefore, the Wewin named the team named focused on the new era of Chinese culture and Chinese people's way of life, and hope to find a sy nym for the new life.

解决：
       先知中国命名团队大量搜集可体现现代生活情趣的语境，兼顾品牌气质，综合考虑名称用字的音形义，更终敲定“吉美”。“吉美”，运用了中国的传统的吉祥文化，美强调的是现代生活品味，正是生活更高思想境界。“吉”，同“吉祥”，美满团圆的家文化，美即美丽、美好之意。吉美，提倡新的生活态度和生活方式，提倡以家庭为中心的新生活方式。后续先知设计团队又为品牌设计了LOGO及VI形象。

To solve the:
       The Wewin named the team the massive collection can reflect the modern life of the context, both brand temperament, considering the characters of the name of sound meaning, to finalize the "jimmy". "Jimmy", the use of Chinese traditional auspicious culture, beauty is emphasized in modern life taste, it is the highest realm of thought of life. "Ji", "auspicious", with the happy reunion of the family culture, beauty beauty, beauty of italy. Jimmy, advocating new life attitude and life style, advocating family centered new way of life. Following the Wewin design team and brand design LOGO and VI image.