北京大学
北京大学作为中国学府、百年老校,其深厚的文化底蕴,不言而喻。北大向来以兼收并蓄而闻名,正是因为有着
项目背景:
新公司拥有高新技术企业、软件企业资质,以及软件著作权数十项,是一家以软件自主研发为主导,集设计、开发、生产、销售、运营于一体的高科技软件公司。涉及行业主要包括教育、地铁等。公司参与北京地铁多线路AFC自动售检票系统的建设,独立完成多线路票务中心系统和多线路维修中心系统的设计和实施,为北京新线路开通运营提供技术上的保障。
公司积极把握教育行业信息化快速发展的有利条件,坚持以市场为导向,以服务学校为动力,以推动教育发展为目标,不断推行技术创新,确保企业规模扩展与效益的统一。
Background of the project:
The new company owned high-tech enterprises, software enterprises qualification, and the software copyright of weight ten, is a software of independent research and development oriented, high-tech software company set design, development, production, sales, operating in one of the. Related to the industry mainly includes education, Metro etc.. Companies involved in the multi line AFC of Beijing subway construction of automatic fare collection system, independently complete the design and implementation of multi line ticket center system and multi - line repair center system, to Beijing new line enlightened operation to provide technical support.
The company actively grasp the favorable conditions for the rapid development of education industry informatization, adhere to market-oriented, to serve the school as a driving force, to promote the education development as the goal, and constantly promote tech logy in vation, ensure the unification of enterprise scale expansion and efficiency.
面临挑战:
公司将通过向下游产品延伸开发,逐步形成一个从服务教育管理部门、服务学校到服务于学生家庭的产业链,充分发挥行业优势,实现资源合理配置.
为实现公司整体专业形象的提升和专业度的提升,公司邀请先知为其提供全新的命名、定位和战略规划服务。当下是信息科技时代,随之科技水平的不断提高,很多公司都开始朝着科技创新方面发展,因为如不这样,肯定会被市场淘汰。现在高科技公司是一种新生企业,如果开家这样的公司,如何在激烈的竞争中,占有一席之地呢?这是先知命名团队面临的更大挑战。
Facing the challenge:
The company will develop through extending to the downstream products, the formation of a service from the education management department, service schools to service the Yu Xuesheng family industry chain gradually, give full play to advantage of industry, realize the rational allocation of resources.
In order to realize the company's overall professional image and enhance the professional level lifting, the company invited the Wewin to provide a new naming, positioning and strategic planning services to its. Now is the era of information and tech logy, with the continuous improvement of the level of science and tech logy, many companies have started towards the in vation of science and tech logy development, because if t, will be out of the market. Now the company is a new high-tech enterprise, if open house this company, how in the fierce competition, occupy a space for one person? This is the biggest challenge facing the Wewin named team.
解决方案:
网络科技公司的命名,要体现科技公司的行业属性,让人一看就知道是网络科技公司;是要有创意,才能代表先进的行业特点。根据这两点并结合当前网络科技公司的命名趋势,先知为其打造了“盛列科技”这一名字。命名源点来自“盛世科技,名列青史”的创意,体现了公司远大的志向和对自身实力的自信,符合公司的行业定位和未来目标。
The solution:
Named network tech logy company, the first to industry attributes embodied tech logy, people see that is a network tech logy company; the second is to be creative, to represent the advanced features of the industry. According to these two points and in combination with the naming trend of current network tech logy company, the Wewin made "Sheng column tech logy" this name for the. The named source point from the "spirit of science and tech logy, among the history" of creativity, reflects the company's ambition and confidence to own strength, consistent with the company's industry positioning and future goals.
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