凯格朗泰

挑战：
       先知调研及命名团队经过大量的调研及数据分析，圈定其主要的竞争对手为电气类：（进口）施耐德、西门子等（国产）香江、亿能；制冷类：开利、约克、特灵；发电机：卡特彼勒、科勒、康明斯等。如何区隔与以上竞品品牌是本次工作的重点。先知团队通过深层挖掘行业相关品牌内涵和企业价值观，更后的出创新，安全，诚信，整合四个企业个性作为命名创意点，之后与企业高层进行多次交流协商，更终确定以体现企业创新为核心命名原点。 
Challenge：
       Research the Wewin and named the team after a lot of investigation and data analysis, delineation of the main competitors for electrical: (imports) Schneider, Siemens, etc. (domestic) Hong Kong, Yineng; refrigeration, carrier, York, Trane; generators: Caterpillar, Kohler, Kang Mingsi. How to separate with the above competing brands is the focus of this work. The Wewin team through the deep mining industry related brand con tation and corporate values, and finally out of in vation, security, integrity, integration of four corporate personality as named creative point, after several exchanges and consultations with the corporate executives, and ultimately determine to reflect the enterprise in vation as the core of the origin of life.                       
 

解决：
       更终定名凯格朗泰，格，别具一格；泰，；体现了创新性和性；“凯”和“朗”颇为西式，为整个名称增添了诸多国际化色彩。名字豪迈大气，将贵司技术创新和追求的品质充分体现了出来，稳重不失活力，字体结构端正，容易识别。品牌设计解读，地球：标志由两个半圆旋转交互而形成的圆形，首尾相连，生生不息；红色传达活力，积极，热诚，动力，红色具有很好的视觉效果，蓝色表现出一种博大、科技感，同时蓝色也是永恒的象征；符合企业的行业属性。共赢：首尾相连的两个半圆图形，代表携手共进，提振信心，共同发展。聚焦：聚焦为一点，企业团结发展，赢得行业美誉。
Solve：
       Eventually named name explanation: lattice, unique; Thai, second to ne, and embodies the creativity and authoritative; "Kay" and "Lang" quite western style, for the name of the entire add many of the international color. Name the heroic atmosphere, a ble our tech logical in vation and pursuit of excellence quality fully reflected, sedate do t break vitality, correct font structure, easy to recognize. Brand design interpretation of the earth: mark formed by two semicircular interacting spins round, end-to-end, endless; red convey vitality, energetic and enthusiastic, dynamic, red with very good visual effects, blue shows out a broad sense, science and tech logy, and at the same time, blue is also the symbol of eternity; in line with the industry attribute of enterprises. Win: two semicircles end to end, representatives work together to boost confidence, common development. Focus: focus as a point, the unity and development of enterprises, the industry won the first in the world.