颂贵坊_公司起名_品牌取名案例-先知中国公司命名网

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颂贵坊 白酒行业新贵品牌: 背景:
从2001年至2015年，中国白酒产业在经历了黄金十年之后，进入了漫长的调整期，告别爆发式增长，步入理性发展和理性消费时代。白酒行业未来将依靠消费者驱动，回归到一个注重性价比的时代，通过物美价廉的产品来满足消费者更真实、本质的需求。酱香是未来白酒香型中仍然会快速上升的香型。高端消费中，酱香已经占据一半的市场。由于酱香目前的消费人群具备强大的消费能力和口碑相传，所以酱香消费人群正在由高到低快速渗透和放大。
Background:
From 2001 to 2015, After China liquor industry having experienced golden ten years, had entered a long period of adjustment ,farewell to the explosive growth, into the rational development and rational consumption era. The liquor industry will rely on consumer driven, return to a cost conscious era, with high quality and inexpensive products to meet consumer's most real and basic demand. Maotai-flavor liquor in the future is still rising fast. In the high-end of consumer, Maotai-flavor has occupied half of the market. Because of the current consumer groups have very strong consumption ability and word-of-mouth, so Maotai-flavor consumer groups are rapid permeability and fast enlarge from high to low.

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洞察:
近年来在白酒企业转型的路上，为迎合大众消费，推出了一些特色产品。青春小酒是不少酒企近一两年来热炒的新品，这种酒用小瓶，包装时尚，价格亲民。中国食品研究员分析，年轻一代的消费观念已经与前辈完全不同，要想让白酒真正受到年轻消费者的欢迎，需要在包装、价格、营销模式、传播模式上进行整体的改进。
Insight:
The road transformation in the liquor business in recent years, catering for mass consumption, launched a series of specialty products. Young wine is a new type that was spreaded by many wine enterprises in recent one to two years, this wine packaging fashion, the price is popular. China food researcher analyses that, the younger generation's consumption concept has been completely different from the predecessors, If want the wine really be popular with young consumers, the packaging, price, marketing mode, communication mode of overall improvement are needed.

解决:
先知团队本次为徐州酒业命名为“颂贵坊”，创意源自写酒的美诗。“颂”即歌颂、祝愿，与饮酒时的情感寄托不谋而合。“贵”意为特别好的、地位高，一指酒品质好，受人追捧，另则指贵州茅台镇，地理位置得天独厚。“坊” 字作为酿酒的场所，凸显历史感，喻指企业精益求精，工艺讲究。“颂贵坊”即表达该酒与闻名遐迩的贵州茅台一脉相承，具有深厚的酿酒底蕴与文化。寓意企业时刻怀着工匠精神，制造品质上乘、口感醇厚的美酒。且易读易记，容易形成良好的口碑传播。
Solution:
The Wevin team named "Song Guifang" for Xuzhou wine. Idea comes from the beauty of ancient poetry. "Song" is pray, wish, be similar to the the emotional when drink wine. "Gui" means particularly good, high status,on the one hand ,it means that the wine is of good quality ,on the other hand, refers to Guizhou, Maotai Town, has good geographical position. The word "Fang" as the wine-making place, highlighting the sense of history, metaphor refers to business excellence, has exquisite craft. "Song Guifang" expresses the wine can be traced to the same origin with the well-k wn Moutai, far and near, has a profound cultural heritage and wine.Moral enterprise with artisan spirit time manufacturing to make superior quality, mellow taste Wine. And easy to read and remember, easy to form a good word of mouth.