双洛平

洞见：

       作为中国创新药领军企业的深圳微芯生物始终秉承：“原创、安全、优效”的原则，致力于为患者提供可承受的创新机制和治疗药物的理念，以自主创建的“基于化学基因组学的集成式药物发现及早期评价平台”为其核心竞争力，专注于原创小分子药物研发，为广大患者提供可承受的创新机制治疗药物。其核心创新药品—双洛平，代表了微芯生物的强大创新力，代表了中国医药的先进文化，并承担起持续创新，以拯救健康为己任，致力于为患者提供安全、优效、可承受的创新机制的治疗药物为企业使命，即通过创新药双洛平的非凡疗效来为广大高血脂、高血糖患者提供全面健康的解决方案。

Insight:

       As China's leading innovative drug company, Shenzhen Microcore Biology has always adhered to the principle of "originality, safety and efficiency". It is committed to providing patients with affordable innovative mechanisms and therapeutic drugs. It has independently created an integrated platform for drug discovery and early evaluation based on chemical genomics as its core competition. We will focus on the research and development of original small molecule drugs and provide affordable innovative therapeutic drugs for patients. Its core innovative drug, Shuangluoping, represents the strong innovative power of micro-core organisms, represents the advanced culture of Chinese medicine, and undertakes continuous innovation, taking saving health as its own responsibility, devoting itself to providing patients with safe, effective and affordable therapeutic drugs with innovative mechanisms as its corporate mission, that is, through the innovative drug Shuangluoping. The extraordinary curative effect will provide a comprehensive and healthy solution for the majority of patients with hyperlipidemia and hyperglycemia.

解决：

    “双”喻指双管齐下（降脂、降糖）。“洛平”指平稳病情。该名行业属性明显，表明企业药品对患者进行精准调节，纠正胰岛素抵抗导致的代谢紊乱，强效全面控糖的同时全面调脂，且疗效稳定，安全可靠，使糖尿病长期管理控制简易可行，是患者值得信赖使用的好品牌。这个强大词语大大的提高了品牌的认知度。并且是可描述的、可识别的，在口耳相传的传播方面，这个名字高认知度，是有战略意义的，是有巨大的势能在的，能够节省大量的传播和营销成本，还能累积品牌资产。

       椭圆胶囊是一种带有强大文化势能的图案，在中国传统文化符号识别中，椭圆属于运动中的圆，具有不断开拓进取的强大势能，椭圆胶囊的延展性和连续性有很强的视觉控制。同一性的、重复的阵列式视觉形式，有着很强的扩散性，可以释放出巨大的社会正能量，这就是视觉权力。“降脂降糖行  就选双洛平”，给了目标消费者足够的购买理由，放大了产品的特点，让目标受众感受到了双洛平在降脂、降糖治疗上的效果，能够快速占据目标受众的心智资源，拉近与消费者之间的距离。

Solution:

       The "double" metaphor refers to two pronged approaches (lipid lowering and hypoglycemic). "Luo Ping" means a stable condition. This industry has obvious attributes, which indicates that enterprise drugs can precisely regulate patients, correct metabolic disorders caused by insulin resistance, effectively and comprehensively control sugar while comprehensively adjusting lipid, and have stable curative effect, safety and reliability. It makes long-term management and control of diabetes simple and feasible. It is a good brand for patients to be trusted and used. This powerful word has greatly enhanced brand awareness. And it is descriptive and recognizable. In the aspect of word-of-mouth communication, the name has high awareness, strategic significance, great potential, can save a lot of communication and marketing costs, and can also accumulate brand assets.

       Elliptical capsule is a pattern with strong cultural potential energy. In the recognition of traditional Chinese cultural symbols, ellipse belongs to the circle in motion and has strong potential energy of continuous development. Elliptical capsule has strong visual control of extensibility and continuity. Identity and repetition of array visual form, has a strong diffusivity, can release a huge positive social energy, which is visual power. "Choose Shuangluoping when reducing blood lipid and sugar", which gives the target consumers enough reasons to buy, enlarges the characteristics of the product, and makes the target audience feel the effect of Shuangluoping in the treatment of reducing blood lipid and sugar. It can quickly occupy the mental resources of the target audience and close the distance between consumers.