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360全胜命名法
公司起名 品牌命名 战略定位 强大形象 产品开发 营销传播 强大全案

嘉泰盛合

助力建设工程新里程

背景:

       承德国鑫房地产有限公司位于河北承德,主要经营房地产开发经营,企业经过多年发展,其事业成就得到了市场及行业同仁的一致认可。始终保持着与竞争对手的明显优势,带动同行业竟争者在主营领域一起进步,更终以更优质的服务给到客户。
       此番与先知中国合作,是继楼盘项目命名、建材市场命名、超市命名后的又一次合作。是企业发展战略中又一崭新的里程碑,预示着企业发展领域的不断拓展及产品和服务的多样性和全面性。
Background:
       Chengde Guoxin Real Estate Co., Ltd. is located in Hebei Chengde, mainly engaged in real estate development enterprises, after years of development, its achievements have been recognized by the market and industry colleagues. Always maintain the obvious advantages with competitors, drive the same industry competitors in the main areas of progress together, and ultimately to the best quality service to customers.
       This time, cooperation with the Wewin team, is a new cooperation ,following the nameing project of real estate, nameing project ofbuilding materials market, nameing project ofsupermarket.It is a new milestone in enterprise development strategy, which indicates the continuous development of enterprise development and the variety and comprehensiveness of products and services.
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洞见:

       2016年,在中国经济缓中趋稳、稳中向好的大背景下,房地产市场迎来了新发展高峰,热点城市量价齐升带动全国商品房销售额和销售面积同比分别大幅增长。根据国家统计局公布数据显示,2017年1-7月份,全国商品房销售面积86351万平方米,同比增长14%,全国商品房销售额68461亿元,增长18.9%。据有关人士分析,2017年北京、广州、深圳一线城市新增项目数量会趋于放缓,回归中速发展。而“新一线”城市,如苏州、杭州、西安、武汉等城市的商业项目会继续出现较大的增长幅度,南京、青岛、宁波这些城市的新增供应量也会有小幅度增长。而这些城市持续保持强劲增长,极有可能成为商业地产下一个爆发市场。
Insight:
       In 2016, the background of good stabilization, in China eco my slow in stabilization, the real estate market ushered in a new development peak, hot city volume and price driven by the national commercial housing sales and sales growth respectively. According to the National Bureau of statistics data show that in 2017 1-7 months, the national commercial housing sales area of 863 million 510 thousand square meters, an increase of 14%, the national commercial housing sales of 68461 yuan, an increase of 18.9%. According to relevant personage analysis, in 2017, Beijing, Guangzhou, Shenzhen first tier cities new projects will tend to slow down, return to medium speed development. The "new line" city, such as Suzhou, Hangzhou, Xi'an, Wuhan and other city commercial projects will continue to show a large growth, new supply in Nanjing, Qingdao, Ningbo, the city will have a small increase. And these cities continue to maintain strong growth, is likely to become the next outbreak of commercial real estate market.

解决:

       先知中国此番为企业命名“嘉泰盛合”源自对企业美好发展前景的综合概述。“嘉”有美善之意,“泰”有平安,安定之意,“盛”即兴旺之意,“合”有聚集、全部之意,在此寓意凝聚力。“嘉泰盛合”喻指企业发展前景美好,过程平安风顺,势头盛旺通达,以此三大强势合而为一,让企业形成庞大的凝聚力,更终缔造一个“美好、安定、昌盛、有凝聚力”的行业帝国,成为行业。该名称字形上佳,朗朗上口,字义大气磅礴,易于占据目标消费者心智资源。
Solution:
       This time,the Wewin naming team named the new enterprise "Jia Tai Sheng He" derived from a comprehensive introduction to the bright prospects for development. "Jia" has the meaning of "beauty and goodness". "Tai" is peace, stability, "Sheng" is prosperous,, "He" has the meaning of gathered, all, implied meaning cohesion. "JiaTaiShengHe" metaphor refers to the enterprise good development prospects, go off smoothly, prosperous, this three strong enterprises formed a huge to be made one, cohesion, ultimately create a "beautiful, stable, prosperous and cohesive" business empire, to become the industry leader. The name "good, catchy, easy to target consumers occupy the grand and magnificent meaning, mental resources.

Perspectives

Lavie楼盘

Lavie楼盘

  远洋·LA VIE作为高端别墅区,给人以典雅的感觉。先知在为远洋·LA VIE做品牌设计时,重点想要突出的就是别墅区

韩国LG华奥斯

韩国LG华奥斯

  韩国LG华奥斯这个公司名称给人一种典雅的感觉,先知为其取名时首先考虑到它是建筑装饰行业更大规模的公司之

东易日盛

东易日盛

  “东易日盛”这个名称寓意丰富:“东”——喻指日出,冲破重云,冉冉升起,孕育着无限生机。“易”——寓

Work

龙头品质, 中国气质
专业战略定位命名及品牌全案策划公司
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
命名及品牌全案代表品牌
新世纪,披荆斩棘……
奠定国内定位命名行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓品牌整合命名及全案新方向
关于先知中国
先知中国——中国更专业的命名及全案策划机构,重新定义了中国命名行业,并提升了命名定位的行业发展。
先知专注于品牌塑建和品牌提升,帮助5000多个品牌走向,100多个品牌上市,200多个品牌成为品类代表,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,整合者及专业者才胜利者。昨天,我们定义了命名和战略定位。今天,我们不断超越自己,为行业格局确立发展方 向。
命名之道,唯有先知。
先知一步,成就伟业。

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