洞见:
2016年,在中国经济缓中趋稳、稳中向好的大背景下,房地产市场迎来了新发展高峰,热点城市量价齐升带动全国商品房销售额和销售面积同比分别大幅增长。根据国家统计局公布数据显示,2017年1-7月份,全国商品房销售面积86351万平方米,同比增长14%,全国商品房销售额68461亿元,增长18.9%。据有关人士分析,2017年北京、广州、深圳一线城市新增项目数量会趋于放缓,回归中速发展。而“新一线”城市,如苏州、杭州、西安、武汉等城市的商业项目会继续出现较大的增长幅度,南京、青岛、宁波这些城市的新增供应量也会有小幅度增长。而这些城市持续保持强劲增长,极有可能成为商业地产下一个爆发市场。
Insight:
In 2016, the background of good stabilization, in China eco my slow in stabilization, the real estate market ushered in a new development peak, hot city volume and price driven by the national commercial housing sales and sales growth respectively. According to the National Bureau of statistics data show that in 2017 1-7 months, the national commercial housing sales area of 863 million 510 thousand square meters, an increase of 14%, the national commercial housing sales of 68461 yuan, an increase of 18.9%. According to relevant personage analysis, in 2017, Beijing, Guangzhou, Shenzhen first tier cities new projects will tend to slow down, return to medium speed development. The "new line" city, such as Suzhou, Hangzhou, Xi'an, Wuhan and other city commercial projects will continue to show a large growth, new supply in Nanjing, Qingdao, Ningbo, the city will have a small increase. And these cities continue to maintain strong growth, is likely to become the next outbreak of commercial real estate market.
解决:
先知中国此番为企业命名“嘉泰盛合”源自对企业美好发展前景的综合概述。“嘉”有美善之意,“泰”有平安,安定之意,“盛”即兴旺之意,“合”有聚集、全部之意,在此寓意凝聚力。“嘉泰盛合”喻指企业发展前景美好,过程平安风顺,势头盛旺通达,以此三大强势合而为一,让企业形成庞大的凝聚力,更终缔造一个“美好、安定、昌盛、有凝聚力”的行业帝国,成为行业。该名称字形上佳,朗朗上口,字义大气磅礴,易于占据目标消费者心智资源。
Solution:
This time,the Wewin naming team named the new enterprise "Jia Tai Sheng He" derived from a comprehensive introduction to the bright prospects for development. "Jia" has the meaning of "beauty and goodness". "Tai" is peace, stability, "Sheng" is prosperous,, "He" has the meaning of gathered, all, implied meaning cohesion. "JiaTaiShengHe" metaphor refers to the enterprise good development prospects, go off smoothly, prosperous, this three strong enterprises formed a huge to be made one, cohesion, ultimately create a "beautiful, stable, prosperous and cohesive" business empire, to become the industry leader. The name "good, catchy, easy to target consumers occupy the grand and magnificent meaning, mental resources.