蓓塑_公司起名_品牌取名案例-先知中国公司命名网

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蓓塑 打造孕产妇健康管理新标准: 背景:

根据国家卫生计生委对外公布《“十三五”全国计划生育事业发展规划》，对于未来的总人口数量，提出了预期目标，即到2020 年，全国总人口在14.2亿人左右，年均自然增长率在6‰左右。另外，到2020年，中国的总和生育率预期将从2015年的1.6左右提高到1.8左右。根据国家统计局此前公布的数据，“十三五”时期总人口数量预期增长空间在4500万左右。在提升妇幼健康计划生育服务水平方面，《规划》提出，将加强妇幼保健计划生育服务机构建设，加强孕产妇与新生儿危急重症救治能力建设。

企业作为一个新型从备孕到孕期再至产后的一体化健康管理服务机构，旨在为孕产妇提供高端、专业健康管理服务。

Background:

According to the national health and Family Planning Commission an unced the "13th Five-Year" national family planning career development plan ", the total population of the future, this paper puts forward the targets, by 2020, the country's total population of about 1 billion 420 million people, the average annual growth rate of around 6 per thousand in nature. In addition. In raising the level of family planning services for women and children, the plan proposes to strengthen the construction of family planning service institutions for women and children, and strengthen the construction of critical and critical medical care capacity for pregnant women and neonates.

As a new type of integrated health management service from pregnancy to pregnancy and postpartum, the company aims to provide high quality and professional health management services for pregnant women.

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洞见：

2013年10月份，国务院印发了《关于促进健康服务业发展的若干意见》，吹响了健康产业发展的号角，在主要任务中明确提出“规范发展母婴照料服务”，为母婴护理服务行业这种具有创新服务模式及满足人民群众多层次多样化健康服务需求的新兴服务业态的发展指明了方向。在这个大背景下，母婴保健行业作为健康产业的重要分支必然会取得迅速发展。

孕妇培训班是家庭教育的重要组成部分，是准爸爸准妈妈孕育新生命的重要课堂，是构建和谐家庭和和谐社会的基础性工作。经过孕妇学校的健康教育培训，其多项知识知晓率达80%以上，有效地促进优生优育。月子中心行业在我国仍处于起步阶段，市场渗透率较低。一线城市的市场渗透率仅为5%-8%，二线及以下城市渗透率甚至不足2%，这与台湾成熟市场60%的渗透率相距甚远。随着行业发展带来市场渗透率的提升，基于我国庞大的人口基数，预计到2019年月子中心市场规模将达到150亿元，未来市场空间广阔。

Insight:

In 2013 October, the State Council issued the "several opinions on" promoting the healthy development of service industry, has sounded the horn sound industrial development, clearly put forward the "Specification for the development of maternal and child care service" in the main task, for maternal and child care service industry has the in vative service mode and meet the direction development people's diverse needs of health the new service industry service. In this context, the maternal and child health care industry as an important branch of the health industry, will inevitably achieve rapid development.

The training course for pregnant women is an important part of family education. It is an important classroom for expectant mothers and mothers to give birth to new life. It is also the basic work to build a harmonious family and a harmonious society. it is estimated that by 2019, the market will reach 15 billion yuan in confinement center market, the future market space is vast.

解决：

先知中国此番命名，将人类孕育比拟植物生长，结合企业优势所在，给企业命名为“蓓塑”。“蓓”本意是含苞待放的花，寓意女性作为母亲的全新转变与绽放。同时“蓓”谐音“倍”，具有加倍呵护之意。“塑”即重塑、塑造，寓意企业提供的专业健康管理与服务，不仅注重孕产妇的健康更注重妈妈们的新生，感受全新品质生活方式，重塑自我。“蓓塑”不仅传递了企业经营属性，作为一个更加全面的健康管理服务机构，与同行业区隔明显，有利于打造差异化竞争，树立品牌影响力。而其英文名“bestownew”由两个英文固有词Bestow（授予）+new（崭新的）构成，寓意企业通过科学的、专业的孕产妇护理服务，赋予每个女性一个崭新的身份，重塑美满幸福生活。与中文名发音匹配度较高。

Solution:

This time，the Wewin naming team comparesthe human growth with plant growth and combines the advantages of the enterprise, named the enterprise "BeiSu". "Bei" is meant in early puberty flowers, meaning women as new change and blooming mother. At the same time, "Bei" homophonic "times", with double care. "Su" means reshaping and shaping, meaning the professional health management and service provided by enterprises, t only paying attention to the health of pregnant women, but also paying attention to the new life of mothers, feeling the new quality, life style and reshaping themselves. "BeiSu" t only has passed the enterprise management attribute, as a more comprehensive health management service institutions, and with the industry sector obviously, is conducive to creating differentiated competition, establish brand influence.The English name "bestownew" is composed of two English inherent word Bestow+new, meaning enterprises through the maternal care of scientific and professional services, give each woman a new identity, to reshape the happy life. Pronunciation matching with Chinese name is higher.