洞见：
伴随着人均可支配收入的提升以及健康意识的提高，消费群体更加关注自身健康，由此衍生了巨大的健康市场需求，消费观念转型、老龄化困境、政策趋于规范等多重因素助力保健品行业整体规模提升。我国正在进入老龄化社会，同时现代社会快节奏的生活方式使得人们难以足量摄取维生素、矿物质以及其他营养。未来健康食品在老年人中的渗透率将继续提高，并且将有越来越多中、青年人也将开始选择适合自己的保健品，他们的消费习惯将呈现重复性、刚性化的特点。
Insight:
With the improvement of disposable income per capita and health awareness, consumer groups pay more attention to their health, resulting in a huge demand for health market. The transformation of consumption concept, the dilemma of aging, and the trend of standardization of policies help to promote the overall scale of health products industry. China is entering an aging society. At the same time, the fast-paced lifestyle of modern society makes it difficult for people to absorb enough vitamins, minerals and other nutrients. In the future, the penetration rate of healthy food among the elderly will continue to increase, and more and more young and middle-aged people will begin to choose their own health care products. Their consumption habits will be repetitive and rigid.
解决：
该创意源自企业平台经营属性，“膳”即膳食补充剂，传递保健品属性，“为”做、行、作为，“逸品”则代表着一种轻松健康的高品质生活方式。“膳为逸品”即寓意企业通过保健品自主研发及销售，满足消费者健康养生需求，传递健康生活方式，为广大消费者健康生活而为。传递企业建立健康保健品平台的本心，为诸多养生健康需求的消费者提供安全、可靠的保健品，让健康有为。
文化是一个国家从过去到现在的发展历史，它是相对于经济、政治，独立存在的精神以及产品。且此种文化具有传承性。品牌竞争的时代，让企业品牌向人类传统文化借势，就获得了人类积攒了千年的文化财富，会给品牌带来强大的不可估量的能量，就拥有了源源不绝的生命力。“膳为逸品”正是借势中国传统养生文化来进行背书，以此形成了强大的文化势能。
Solution:
The origin of this idea comes from the business attributes of the enterprise platform, "diet" is a dietary supplement, which conveys the attributes of health products, "doing, acting and acting for" and "leisure products" represent a relaxed and healthy high-quality lifestyle. "The meal for single" is the moral enterprise independent research and development and sales through health care products, to meet the needs of the health of consumers, transfer a healthy way of life, and to provide consumers a healthy life. The establishment of health care products platform's transfer enterprises, health care products for many health needs of consumers to provide safe, reliable and healthy for.
The culture of a country from the past to history now, it is relative to the economic, political, and independent spiritual products. And this culture is inheriting. The era of brand competition, make enterprise brand to human traditional culture occasion, won the man saved a thousand years of cultural wealth, will give the brand to bring strong immeasurable energy, have endless vitality. "As a single meal is an occasion China traditional culture to endorsement, to form a strong cultural potential.
