洞见：
我国贸易公司主要以加工贸易为主，增值能力不高，同时我国内贸易产品主要由外资主导，有很大的市场风险，我国作为更大的发展中国家，贸易公司众多，目前更为明显的情况就是小贸易公司发展空间小，大贸易公司发展空间广阔。贸易公司有了创新发展的前景，网上贸易这一新型的流通模式出现，使得成本降低相比传大贸易公司对于我国各地商品贸易的往来进行了一定程度上的垄断，导致小贸易公司发展进程停滞不前，甚至出现了资金链断裂等现象，现如今互联网这一高新信息可以的高速发展，使得统的贸易方式更有优势，通过电商平台这一模式，使得我国贸易公司又涌现出了新的活力，同时改善了小贸易公司的发展困境。
Insight:
China's trading companies mainly focus on processing trade, with low value-added ability. At the same time, China's domestic trade products are mainly dominated by foreign investment, which has a great market risk. As the largest developing country, China has many trading companies. At present, the most obvious situation is that small trading companies have little development space and large trading companies have broad development space. Trade companies have the prospects for innovative development. The emergence of online trade, a new mode of circulation, has led to a certain degree of cost reduction compared with the monopoly of big trading companies on the trade of commodities in various parts of China, resulting in the stagnation of the development process of small trading companies, and even the breakdown of the capital chain. Nowadays, the Internet, as a high-tech information, can be used at a high speed. Development makes the traditional trade mode more advantageous. Through the mode of business platform, China's trading companies have emerged new vitality, while improving the development dilemma of small trading companies.
解决：
强大的创意一定是经得起时间推敲的，先知国际创作广告语的更高标准：一句广告语，能用一百多年。当我们提到“优吉”的时候，人们的内心都会有一种似曾相识的感觉，大家听到后，都会觉得很亲切，很熟悉，很好记，不会产生距离感，能够快速识别，这样更能降低品牌的传播成本。优吉，名称现代大气，格调不凡，其核心创意理念来自“优于信 吉于天”，名称简洁、大气、接地气。优吉，名称传递出一种祥瑞祥和的中国传统吉祥文化。优吉，用字新颖，创意巧妙，体现出了“诚信为先”的核心企业文化，易于目标消费者的识别与认知，能够快速迎合目标受众的心智资源，有利于企业度的快速提升。英文品牌名Uluck ，音译自中文名称“优吉”， “luck”有运气、好运、 机遇的美好意思。“Uluck”有“你的幸运” 之美好寓意，体现出了贵贸易公司以客户为中心，通过自身的专业服务为广大客户带来巨大的价值，同时也给客户带来好运和发展机遇，该名称立意新颖，用词巧妙，易于品牌传播和推广。
Solution:
Strong creativity must be able to withstand time deliberation, the highest standard of the Prophet's International Creation of advertising language: an advertising language, can be used for more than a hundred years. When we refer to "Youji", people will have a sense of deja vu in their hearts. When you hear it, you will feel very familiar, familiar, well-remembered, will not produce a sense of distance, can quickly identify, which can reduce the cost of brand communication. Youji, the name of modern atmosphere, has an extraordinary style. Its core creative idea comes from "better than Xinji, better than Tian". Its name is concise, atmospheric and earthing atmosphere. Youji, the name conveys a kind of auspicious and peaceful Chinese traditional auspicious culture. Youji, with novel words and ingenious ideas, embodies the core corporate culture of "honesty first". It is easy for target consumers to identify and recognize, can quickly cater to the mental resources of target audiences, and is conducive to the rapid promotion of corporate visibility. English brand name Uluck, transliterated from the Chinese name "Youji", "luck" has the good sense of luck, good luck, opportunity. "Uluck" has the good meaning of "your luck". It reflects that your trading company is customer-centered and brings great value to its customers through its own professional services. At the same time, it also brings good luck and development opportunities to customers. The name is novel in meaning, clever in terms, and easy to spread and promote the brand.
